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Taiwan.com.au Portal -- Gateway to Greater China

Taiwan.com.au Portal is a cultural and business conduit between Australia and Taiwan, two countries with some remarkable similarities yet many complementary skills, materials and products. The goal of the portal is to enhance mutual understanding and create communication channels between the two countries.

Here are several milestones in Australia's trade relationship with Taiwan:

• In Financial Year 2003-04, Taiwan was Australia's 10th largest trading partner, with two-way merchandise trade totaling more than 7.6 billion Australian dollars.
• Taiwan was Australia's 8th largest export destination, as Australia's merchandise exports to Taiwan amounted to more than 4 billion Australian dollars in the same financial year.
• Australia's exports of services to Taiwan totaled 431 million Australian dollars in the same financial year.
• Also in Financial Year 2003-04, Taiwan was Australia's 14th largest import destination, with Australia's merchandise imports from Taiwan totaling approximately 3.6 billion Australian dollars.
• In the same financial year, Australia's imports of services from Taiwan totaled 206 million Australian dollars.

More importantly, Australian businesses need to be aware that Taiwan has established strong trade relationships with China in recent decades. For example, in 2005, a total of US$51.8 billion worth of Taiwan-made products went to China, accounting for 27.3 percent of Taiwan's total exports. Also in that year, Taiwan's imports from China reached US$20 billion, accounting for 11 percent of all of Taiwan's total imports.

Indeed, Taiwan is currently China's third-largest source of imports. In recent decades, Taiwanese businesses have gained considerable experience in trading with China. This ranges from the investigation of Chinese market demands and labor requirements, to the protection of intellectual property rights and other sensitive technologies against Chinese pirates; from the establishment of manufacturing facilities in China's rural areas, to the expansion of research and development centers in the nation's major cities; and from the development of industrial standards for China's electronics and other information-technology industry sectors, to the selection of legal and reliable Chinese accounting firms.

In short, the best way for Australian businesses to enter the huge and lucrative market in China is through Taiwan. This is not only because Taiwanese businesses are already familiar with China's market mechanisms and trade and industry policies, but also because Taiwanese people and their Chinese counterparts share the same cultural and linguistic heritage.

Of course, the best way for Australian businesses, groups and individuals to gain a full-scale understanding about their counterparts in Taiwan is through Taiwan.com.au Portal. Via Taiwan.com.au Portal's connection with Taiwan, Australians are offered a valuable gateway to the Greater China.