Chi Mei to actively push own-brand LCD TVs

This article was published by the Taiwan Headlines on May 19, 2006. It reports that Taiwan's Chi Mei Group recently began to actively promote its own CHI MEI brand for LCD TV products in Taiwan. The group also plans to tap China's huge market in the second half of 2006.

Chi Mei's own-brand marketing activities are part of the group's integration project, which aims to produce all of the group's products with CHI MEI brand logos.

At present, Chi Mei's LCD TV products are marketed globally by its subsidiary Nexgen Mediatech Inc. The company is in charge of LCD TV design and development, as well as Chi Mei's contract manufacturing. In the first quarter of 2006, Nexgen Mediatech shipped approximately 150,000 LCD TVs, about 30 percent of which were with the CHI MEI brand. While Chi Mei is currently focusing on promoting its own-brand LCD TVs in the domestic market, Nexgen Mediatech has also been developing European sales of the CHI MEI brand since the fourth quarter of 2005.

In 2006, Nexgen Mediatech aims to ship more than 600,000 LCD TVs, compared with 300,000 units in 2005. The company has set its goal on shipping about 200,000 CHI MEI-brand LCD TVs in 2006, with the rest produced on an OEM basis.