A "Fresh" Start for Pineapple Exports

This article was written by Teng Sue-feng and published by The Sinorama Magazine, Vol. 30, No. 6, June 2005. It features the recent decision of the Taiwan Pineapple Cooperation (TPC) to enter the fresh fruit market. For the past 50 years, the TPC has focused their business on pineapple processing and canning. However, facing strong competition in the global canned fruit market, from countries and regions such as Costa Rica, the Philippines, Malaysia and Hawaii, the TPC needs to put specific emphasis on the price, appearance and quality of its products. The company aims to increase its share of the Japanese market.