Tourism Bureau launches campaign

This article was from The Taiwan Economic News and published by The Taiwan Headlines on June 12, 2003.

A campaign, dubbed "Fly Taiwan, Fly" and jointly organized by Taiwan's Tourism Bureau, tourist hotels, airlines and tour operators, kicked off recently as part of the nation's efforts to revive its battered tourist industry. Since the outbreaks of severe acute respiratory syndrome (SARS) in Taiwan in mid-March, the local tourism industry has been hit hard. In addition to an estimated loss of US$300 million in revenues from foreign visitors, the tourism sector has lost an additional NT$6 billion (US$173 million) in earnings from local holidaymakers. Now it is hoped that local people may resume normal travel activities to help the tourist industry stage a comeback.